If people are saying the same things about you as they are about your competition, where is your competitive advantage? How would you know what they're saying?
Is there a buz about you out there? If there is, how do you know it's serving you? What if the conversation out there is actually damaging to your reputation?
What if you could control that conversation? What if you new exactly how to establish a reputation that makes you stand out, be remembered and be chosen?
It's a tool for gauging the state of your reputation based on what others are saying about you. Understanding your "repumeter" helps you to take the right steps to control the conversation about you to position yourself as the only logical choice in your field.
Understand the four reputation control factors that drive the conversation out there. People will attach your name to specific things. Your job is to make sure they attach your name to something different than everyone else who does what you do. You do this by leveraging the power of the spoken word in a very specific way.
The first step to standing out and getting noticed is to understand how your reputation works. Take this introductory course, it's a great place to start!